The Lifestyles Organization began life in the fall of 1969 as the Wednesday Night Group Discussions, social and educational meetings hosted by Robert and Geri McGinley.  These social and informative sessions continued for 11 years. WideWorld of Contemporary People, a swing club for couples, developed as a companion event to the discussions. The Lifestyles Convention, held in 1973, became an annual event and by the 1980s attracted as many as 1,500 couples. At one time attendees numbered close to 5,000. Over 34 years the Lifestyles Convention utilized resort hotels and convention centers in Reno, Las Vegas, San Francisco, San Diego, Los Angeles, Palm Springs and St. Louis, with Las Vegas hosting 12 of the events. Canadian journalist Terry Gould’s book, The Lifestyle: A Look at the Erotic Rites of Swingers by Random House and Firefly Books, began as a result of Gould’s attendance to one of the conventions while researching for a book. The Lifestyle, perhaps the most important of books on swinging, is largely about The Lifestyles Organization. In January 1995 The Lifestyles Organization was incorporated as LSO, Ltd.

NASCA International was developed by the McGinleys as a trade organization for swing clubs. It began in the 1970s as a means to resolve interclub rivalry among the 19 Southern Californian swing clubs. This success led to a national, then an international organization. A consuming motive of the McGinleys was to promote swinging as a viable and socially important social recreation, especially for couples.

In the late 1970s the club, now named ClubWideWorld, ventured into swing-oriented tours for couples. This venture became the birth in 1985 of Lifestyles Tours & Travel, an ARC accredited full service travel agency. The principal offering of LT&T, as it was also known, was specially designed tours for swing couples to Japan, Hong Kong, Hedonism II in Jamaica, Windjammer Cruises in the Caribbean, tours to Mexico and Lake Mead Houseboat weekends.

Hedonism II was discovered by an overnight trip to Negril, Jamaica by Robert and Jan Queen. Jan had recently joined the company to run Lifestyles Tours & Travel. This trip marked the beginning of a long history of Hedonism II and Lifestyles, serving to make Hedonism II famous in the swing community. Hedonism Resorts and the newer Grand Lido Braco continue as important destinations for LT&T’s many travel clients.

Wanting a resort dedicated to the swing community Lifestyles partnered with the owner of Blue Bay Club Resort in Puerto Vallarta, Mexico. The resort was closed and refurnishing to meet Lifestyles specifications. Unfortunately, a hurricane did so much damage the resort was closed and remains closed to this day. An associate of the owner, Sr. Diego de la Pena, owner of Blue Bay Resorts in Cancun, had his daughter Patricia, vice president of the company, contacted Lifestyles inquiring about a similar project for the Cancun, Mexico area. This became Desire Resort & Spa – a Lifestyles experience in 2003. Lifestyles was charged with promoting the new resort concept to the Lifestyles and Swing Communities. Desire became an almost instant success and a 2^nd resort, in San Jose del Cabo, was purchased to become Desire Resort & Spa Los Cabos in November, 2006.

Lifestyles grew to include weekly couple’s parties, holiday theme dance parties in hotels, the annual Lifestyles Convention, weekend Splash! Parties on both U.S. coasts, Lifestyles Tours & Travel, Lifestyles Resorts, an Internet based TripCash Travel Agent Program, Illusion Resorts and Lifestyles Unique Vacations (LUV). LSO also offers logo wear clothing and a series of videos of the annual conventions and seminars presented at the conventions.

The annual Lifestyles Conventions attract speakers from academia, business, law, medical, and entrepreneurs who offer seminars, as many as 40 each convention, on sexuality, health, legal issues, recreation, swinging and other topics of interest to adults. The conventions also attract companies with products and services to offer for sale in the exhibit booths of Lifestyles Adult marketplace. Of some pride to LSO, the conventions offered artists the opportunity to display to an interested public erotic works that otherwise could not be seen. It is Lifestyles conviction that erotic art is important in that art is a mirror of life.

Activities in Mexico led to formation of a Mexican corporation, LS Encounters S.A. De CV, known as Lifestyles Mexico with an office in Puerto Vallarta.

The Swing Community and Lifestyles Community, the former denoting the totality of swinging to include all those espousing swinging, swing events, web sites publications and swing clubs, the latter meaning all members and associates of The Lifestyles Organization (LSO, Ltd.), are, as LSO Chairman and President Dr. Robert McGinley has often stated, a growing and important economic powerhouse. Internet oriented, swinging as a social, recreational and sexual lifestyle is a rapidly growing adult community throughout the Western World, especially in the U.S. Adherents are educated, moderately affluent, and socially motivated.